Overview
What is Thwapr?
Thwapr is a cloud-based mobile video sharing service that allows brands to mobilize
and monetize content while delivering the highest possible quality and best user
experience regardless of device, network or carrier.
Any Mobile Device, Any Carrier
Compatibility issues make the experience of sharing videos and photos from one mobile
device to another a very frustrating, cumbersome and difficult. Thwapr
supports over 265 mobile devices, covering approximately 200 million handsets, allowing
users to share moments with anyone regardless of device or carrier. We are also approved
by all Tier 1 and Tier 2 carriers in the U.S.
Mobilize and Monetize
Thwapr provides brands with additional revenue opportunities by mobilizing existing
content and enabling flexible monetization options including dynamic pre-roll video
ad insertion, banner ads, m-commerce, branded SMS, carrier billing and integration
with Web-based transaction processing solutions.
Puts Brands in Control
Thwapr’s mobile video sharing service leaves content owners in complete control of
their message and brand, providing a perfect delivery system to leverage the mobile
channel to deepen their consumer reach. Thwapr’s sharing capabilities to popular
social networks including Twitter and Facebook are a great way for brands to spread
content and even further extend reach.
Best Possible Branded User Experience
Thwapr’s proprietary adaptive rendering technology allows brands to deliver rich
video wrapped with graphical branding, providing an experience that is unmatched
today. Content owners can deliver branded content to a large audience simultaneously
on hundreds of mobile devices – scaling from feature phones to smartphones and the
latest app phones.
Digital Video Pioneers
Thwapr’s management team is comprised of digital video pioneers from Apple (creators
of QuickTime), AVID and MTV, along with senior executives from leading cable networks,
media companies, and Internet service providers.