Phoenix Coyotes – Using Mobile Video to Grow Fan Base and Increase Fan Interaction

The Coyotes needed to stand out from the crowd, attract more fans and give their fans new ways to connect to the team. Thwapr delivered mobile video press conferences (4-7 minutes in length) and coach/player interviews, both pre- and post-game, to fans with mobile sign-up.

Doan Interview

Enter a phone number: – –

Alternatively, in the U.S. you can text "COYOTES" to 757575 (in Canada, 77777) to have the video sent to your mobile phone.


Thwapr promoted the service on the arena's Jumbotron during games to capture engaged fans.

Results included:

  • Hundreds of sign-ups with each promotion
  • Positive press, fan engagement and goodwill
  • Generated additional mobile revenue opportunities
  • Future sponsorship opportunities
Message & data rates may apply. View Thwapr supported phones.