The Lordz of Brooklyn – "Share to Phone" Extends the Life of Music Videos

The Lordz, the legendary punk/hip-hop pioneers from Bay Ridge, Brooklyn, needed to give their most popular videos new life and sought a simple, easy way to extend the reach of existing online video content to fans' mobile phones.

The Brooklyn Way

Enter a phone number: – –

Alternatively, in the U.S. you can text "LORDZ" to 757575 (in Canada, 77777) to have the video sent to your mobile phone.


Thwapr's signature "Share to Phone" feature allows music videos on the band's Website to be shared to any mobile phone directly from the Website by simply entering a phone number. With no download or app necessary, fans can share the music and imagery of "The Brooklyn Way" to anyone, anywhere, and feel confident knowing they'll view the video in the highest possible quality for their phone.

Results included:

  • Gave new life to existing video content
  • Increased fan engagement
  • Socialize content on networks like Twitter
Message & data rates may apply. View Thwapr supported phones.